Recent Articles
Best footprint tool – and it’s free!
I find myself looking up footprints almost everyday and having to remember which spreadsheet, bookmark or word document to look in. So it was a delight to stumble upon chase the footprint - http://chasethefootprint.com/. At first it looks like a very simple tool and hardly worth a mention but when you dig deeper you find [...]
How to get sales territory data in GA
GA provides very useful GEO data in its demographic reports category. You can find traffic behaviour and conversion reports for continent, country and city based on ip addresses. However, what if you want to produce data for specific sales target territories like: North East England North West England Yorkshire and the Humber England East Midlands England West [...]
Using Date Ranges in Advanced search
There are instances where you want to scrape a list of urls for link building but would like to stay relatively current. For instance you scrape forums for your keywords but end up with very old threads that get you instantly band when trying to post. In such cases you want to restrict results either [...]
Keyword Research with VLOOKUP
The VLOOKUP function is a very useful excel technique to do a vertical “v” lookup in an array table and output the results next to the table you want. In Keyword research it can be used to look up a keyword rankings list and output result in a keywords search data table. The technique is explained by [...]
Analytics Regex Testing
The trouble with setting REGEX in analytics is that you never quite know it’s working until you start receiving data. This can take 24 hours after which you may need to change the REGEX again remembering settings each time. Another issue is that there are only so many goals you can set per each profile [...]
AdWords Search Terms Reports
Search terms report are useful for letting you know what keywords searchers used to trigger your advert but it does not tell you which bidding keyword was used. Google’s new report has added a “Keyword” column that allows you to see the exact bid keyword that matched the searchers query in order to trigger your [...]
Anchor Text Variation Pre & Post Penguin
A lot of link builders have been struggling with the correct ratio of anchor text after the Penguin update. Below is a suggestion by mMatt Cullen who Many SEO’s have a lot of respect for: “Pre-Panda/Penguin, there was a pretty specific formula that would work the majority of the time for ranking a website in Google. Obviously, this was [...]
Checking Server Status and Backlinks with Scrapebox
Scrapebox has a couple of useful addons for checking the status of your pages and backlinks of previous linking sites and webpages. You may want to check the status of many pages in a website to know if they are alive or dead so as to decide what to do with them – e.g. redirect [...]
Backlink SWOT Analysis Case Study
A recent review of car finance websites resulted in the following backlinks SWOT analysis. Domain profiles A look at open site explorers compare metrics shows Money Supermarket has a strong page authority due to strength of its domain and number of internal links to the car finance page. However, Car loan 4U has more High [...]
Going from Google Penalty to Reconsideration
A website owner responded to our advert in panic leaving several phone messages and email contact requests. He woke to receive the dreaded email from Google informing him his site has been penalised due to unnatural linking behaviour If you have been doing some aggressive link building in the past then you may get a similar email telling you your [...]
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