Keyword Research- 5 Common Mistakes to Avoid

Keyword research is very important to SEO professionals, as it is through this that they are able to generate traffic to websites and ultimately earn money from them.
By researching on your niche’s keywords, you not only get exposed to your consumers’ needs but also understand your potential customers and build solid relationships with them. It is however important to emphasize, that you just don’t want any kind of visitors; you want to have the right kind of visitors.
Keyword research has been deemed to be pretty easy, but this not always the case and as a result tons of mistakes are made. So, if you’re just venturing into SEO writing or have never really understood the keyword research process, here’s what you need to avoid:

1. Don’t Ignore the Long Tail Keyword

Long tail keywords are basically the three of four words used to describe your product vividly and very specifically to your consumers. Most SEO writers mistakably search for webpages for with high volume keywords. Well, it only makes sense, where there is a high search volume; there are more potential clients, right? Well it’s enough already to have to deal with a keyword with 5000 searches a day. These popular search terms only make up thirty percent of the total web’s searches. The other seventy percent is comprised of the long tail keywords, and that’s what you ought to target. You want to use longer, very specific tail words with low search volume instead. So once your consumer inputs this on their search engine, they are more likely to find you. Long tail keywords convert better as they catch people later in the buying/conversion cycle.

Source: Moz

2. Ignoring current searches

Most SEO writers tend to overlook current keyword search rankings. It is extremely important to consistently know where the page ranks, that way, you will know which type of content is being ranked every day. So before ranking your webpage, check to see that it fits in with the content ranking in the search results. Then evaluate the search results for competiveness before attempting to rank your webpage for a keyword phrase.
3. Ignoring Click-through Rates
Most SEOs target high volume keywords. However, low volume keywords with high click through rates are more likely to attract new customers. Take for example, a key word like, using a search word like perfume’. Millions of results will be yielded. Consider another keyword Japanese Cherry Blossom Perfume’. A person making this such is very specific with what he/she wants is likely to find it at your site if you’ve used such a keyword. He/she is more likely ready to purchase from you. It is extremely important to test the click-through rates on the web before investing any of your resources.


4. Ignoring the Adwords value of a keyword

Adwords value is more applicable to commercial keywords. Adwords value help give an indication of how valuable and competitive certain keyword phrases are. Advertisers in most cases invest their money on certain keyword phrases with the simple premise that they are acquiring customers from these keywords. The higher the value of the keywords, the more they are willing to pay. Take some time and find out which keywords are valuable to advertisers, what their value is before trying to rank your content for any keyword phrase.


5. Mistaking informational search with commercial intent

When a person makes a specific search, he/she could be looking to buy or gather information regarding that search term. Both are totally acceptable. So consider if you’re going to use your website to provide information or for commercial purposes and decide upon the right keywords to use. Do a proper search for the keyword phrase you are trying to rank for to see what kind of results show up. If you are trying to rank an informational article and only commercial results show up or vice versa, you may want to re-evaluate your options.

Best practices for bloggers reviewing free products

As a way to market themselves online, some companies offer blogs- that either partly or fully lend themselves to product reviews- free products in exchange for favourable online reviews and occasionally testimonials. The situation is widely perceived as win-win with the blogger benefitting from the free product while the favourable review increases the company’s online recognition and exposure.

Free product review blogs came to the fore in the US when the Federal Trade Commission published guidelines requiring that bloggers disclose the full nature of their relationship with the companies behind the products they advertise.

The success of free product reviewing as a means of advertising has increased the need for the regulation of this kind of blogs.

Google, on March 11, published a notice on their webmaster blog highlighting guidelines to bloggers receiving free products from manufacturers on best practices’ to avoid getting penalized by the search engine.

Failing to meet the guidelines could even end up causing some of the blogger’s articles not to show on Goggle search. The three practices are listed below.

Use nofollow tags on the link

The nofollow tag was first introduced in the early 2000s as an instruction to search engines not to follow the particular link. When manufacturers offer free products to blogs in exchange for reviews and testimonials, they request that the blogger links back to their company home page, their social media pages or affiliate pages.

Google required that bloggers use nofollow tags on such links because they were not organic. According to Google, since the company had to provide a free product or free service or pay for the links to exist, then they were artificially generated. The blogger, however, is not required to introduce nofollow HTML attributes for everything on their blogs; just the affected links.

Google also suggested that since the penalties for contravening this guideline would be far reaching enough to affect even the sponsoring brand’s online visibility, the companies needed to play their part in by reminding bloggers to appropriately use the nofollow tags.

Full disclosure of the relationship

The guidelines also required that users be informed when they are viewing sponsored content. This is already a legal requirement in some countries which require that bloggers disclose when content is sponsored. The purpose of the disclosure, along with following Google’s guidelines, was also to inspire trust from them.

Google also recommended that the disclosure of the relationship between the blogger and manufacturer be placed at the top just in case users didn’t finish reading the whole article.

Create Original content

It is important as a content blogger aiming to create a successful niche blog that you offer visitors on their blogs a compelling reason to come back. This can be done either by providing useful exclusive well-researched content that no other blog has to offer, or by covering a unique niche that you are the go-to source of information.

In typical Google fashion, the search engine sent out penalties to product review blogs during the weekend running from April 8th to April 10th, just a few weeks after putting up the notice. Google sent out manual actions to the bloggers that failed to take heed of the guidelines posted on their webmaster blog.