Keyword research is very important to SEO professionals, as it is through this that they are able to generate traffic to websites and ultimately earn money from them.
By researching on your niche’s keywords, you not only get exposed to your consumers’ needs but also understand your potential customers and build solid relationships with them. It is however important to emphasize, that you just don’t want any kind of visitors; you want to have the right kind of visitors.
Keyword research has been deemed to be pretty easy, but this not always the case and as a result tons of mistakes are made. So, if you’re just venturing into SEO writing or have never really understood the keyword research process, here’s what you need to avoid:
1. Don’t Ignore the Long Tail Keyword
Long tail keywords are basically the three of four words used to describe your product vividly and very specifically to your consumers. Most SEO writers mistakably search for webpages for with high volume keywords. Well, it only makes sense, where there is a high search volume; there are more potential clients, right? Well it’s enough already to have to deal with a keyword with 5000 searches a day. These popular search terms only make up thirty percent of the total web’s searches. The other seventy percent is comprised of the long tail keywords, and that’s what you ought to target. You want to use longer, very specific tail words with low search volume instead. So once your consumer inputs this on their search engine, they are more likely to find you. Long tail keywords convert better as they catch people later in the buying/conversion cycle.
2. Ignoring current searches
Most SEO writers tend to overlook current keyword search rankings. It is extremely important to consistently know where the page ranks, that way, you will know which type of content is being ranked every day. So before ranking your webpage, check to see that it fits in with the content ranking in the search results. Then evaluate the search results for competiveness before attempting to rank your webpage for a keyword phrase.
3. Ignoring Click-through Rates
Most SEOs target high volume keywords. However, low volume keywords with high click through rates are more likely to attract new customers. Take for example, a key word like, using a search word like perfume’. Millions of results will be yielded. Consider another keyword Japanese Cherry Blossom Perfume’. A person making this such is very specific with what he/she wants is likely to find it at your site if you’ve used such a keyword. He/she is more likely ready to purchase from you. It is extremely important to test the click-through rates on the web before investing any of your resources.
4. Ignoring the Adwords value of a keyword
Adwords value is more applicable to commercial keywords. Adwords value help give an indication of how valuable and competitive certain keyword phrases are. Advertisers in most cases invest their money on certain keyword phrases with the simple premise that they are acquiring customers from these keywords. The higher the value of the keywords, the more they are willing to pay. Take some time and find out which keywords are valuable to advertisers, what their value is before trying to rank your content for any keyword phrase.
5. Mistaking informational search with commercial intent
When a person makes a specific search, he/she could be looking to buy or gather information regarding that search term. Both are totally acceptable. So consider if you’re going to use your website to provide information or for commercial purposes and decide upon the right keywords to use. Do a proper search for the keyword phrase you are trying to rank for to see what kind of results show up. If you are trying to rank an informational article and only commercial results show up or vice versa, you may want to re-evaluate your options.