SEO Copywriting

Search engine optimization (SEO) copywriting to achieve high SERP ranking on Google and other search engines is really not that difficult as long as you follow some simple ranking rules about:

1. Keyword research what terms surfers are using to find the product or service.

2. Write appropriate content.

3. Link to and from the content via hyperlinks, images and video.

4. Give images alt (alternative) attributes.

Finding Keywords for Copywriting

It is a good idea to do keyword research before writing any content in order to know what people are searching for.

It is also good to do periodic keyword research to find new emerging keywords as a product matures in the market. At the beginning of a product life cycles potential customers make very basic searches like “Iphone 4”. As a product matures in the market we will look at new emerging keywords for writing up to date content such as “iphone 4 16gb or 32gb”.

Two free tools are available from Google

1)      https://adwords.google.com

2)      http://www.google.com/insights/search/#

AdWords Keyword Suggestion Tool

The free AdWords suggestion keyword tool gives insight to just how profitable a

particular keyword may be as well as information about the number of advertisers within a given niche.

Although this information should be taken with a grain of salt, you can gauge the

profitability index quickly by simply looking at the following factors:

•           How Often a Search Phrase is Used Monthly

•           How Competitive the Term is in Google

 

Google Insight for Search

Another excellent search tool that is available from Google is the Google Insight for

Search Tool.  What can be learned about various niches and target keyword phrases?

With this fantastic free tool is based on search volume and trends.

Why is Google Insight for Search helpful?

You may, at times, run into a target keyword phrase that used to be quite popular but

the traffic associated with it has now begun to die down. Alternatively you may want to see the difference in searches of two keywords to try and forecast which will be more popular.

Copywriting Best Practice

Below is by no means a full list of best practice used by SEO copywriters but inclusion of some of these factors will help to get your article/blog rank well and thereby able to pass good link & traffic to the main site. When writing content we should try to follow some of these simple guidelines:

  • Original content: Use content that is not found elsewhere online. It is thought that Google ignores duplicate content when ranking. If you are basing article on content from elsewhere then make sure to change phrases and paragraphs.
  • Page Title: Use the exact target keyword phrase in the document’s title. The most important of on-page keyword elements, the page title should preferably employ the keyword term/phrase as the first word(s).
  • Keywords Spread: Good practice is to include the phrase towards the top of the document and then regularly through the document and again towards the end of the document with possible hyperlinks of where to go for more information.
  • Number of Keywords: Aim for no more than 1-3 keywords per article blog post.
  • Keyword Repetition: Repeat keywords about three times every 100 words- i.e. keyword density 3% and try to make use of synonyms.
  • Keyword Variation: employing at least one or two variations of a term and potentially splitting up keyword phrases
  • Document Length: Try to write 350-500 words on a single ranking subject (keyword).
  • Bold Highlight importanat words: Try to highlight some (bold) important words helps with readability and as well as being an SEO ranking factor in a paragraph.
  • Page Headers: Break long articles into headers (H1, H2, and H3) with section keywords if possible.
  • Link to Main product/service page: Use keywords to link to main site in order to pass link value.
  • Link out to Authority sites: Link some important words to authority sites/pages ranking high in Google but not using the main keywords as this will leak link juice and definitely not competing sites. An example would be linking to a product manufacturer’s site explaining the technology.
  • Link Internally: Also try to link internally within blog or site with related topics in order to boost value of blog/site.

Image Tags

If using images then it is good to follow some basic SEO copywriting guidelines such as:

  • Use alt tag with the exact keyword.
  • Link to either product/service page or use no link.

Video

Google and other search engines love video as do readers who want a quick demonstration of what you are writing about. Try to add a YouTube video if available and make sure it is not linking to a competitor site but a product manufacturer or review type of site.

And finally……

Don’t Procrastinate- Just Write!

Lastly- do not let these guidelines give you a writer’s block. Any content is better than not writing at all. If stuck then just write naturally and and make SEO copywriting amendments later.

A perfect optimized page can be represented by below image from seomoz.

perfectly optimized page

Advanced Anchor Text Spinning

If you are spinning text using SEO tools like The Best Spinner and SEnuke then you will want to spin your anchors texts accordingly. Below is a format that will achieve correct spun text weighting for your articles and forum profile posts.
The idea is basically using the service that support spinner syntax to spin your anchor text with your different variations. This is basically what’s called “weighted spinning”.

This is one of the best SEO tips for spun article or profile submission. The idea means breaking the number 10 down into those 50%, 25%, 15% and 10% for first, second, third keywords. So obviously 50% would be 5, 25% would be 2.5 (round up to 3),  15% would be 1.5 (round up to 2) and 10% would be 1.

So the correctly weighted anchor text in spinner syntax format would something like this:

{anchor text 1|anchor text 1|anchor text 1|anchor text 1|anchor text 1|anchor text 2|anchor text 2|anchor text 2|anchor text 3|anchor text 3|miscellaneous anchor text}

What this does is effectively automate varying your anchor text across all your submissions, in nearly the exact proportion that we want for optimal anchor text variation.

By using this method each time the article is submitted and published, it randomly chooses the anchor text. And since we have our spun anchor text weighted, obviously anchor text 1 is more likely to be chosen than anchor text 3, and anchor text 2 more than your single miscellaneous keyword.

The only problem with this tip is that not all resources support spinning and with the article submitters (with the exception of SEnuke) you won’t be able to spin your content. So you might have to do a bit of manual tracking if you want to get this just right!

Article Rewriters

Loking for a good article rewriter that is not machine based with human interaction for synonym find/replace/group, spinning and phrase editing with suggestions, I came across three candidadtes with differenet features:

wordflood.com

A powerful software software able to learn as I use it but only allows you to create one version of the article which cannot be used to distribute versions through article submission sites.

powerarticlesrewriter.com

comes with a nice clean interface but still requires your effort and has limited features

EverProfits Toolbar

Just discovered this nifty little FREE tool for internet explorer. It is great to see see a really useful ap for ie instead of firefox for a change.

Features include:

Find Best Performing AdWords Keywords & Bids!

Instantly Discover Your Competitors SEO Tricks!
Magically Find & Create Unique Articles & Content!
Discover Best Advertising Spots for Lowest Prices!
Track & Improve Your Conversions!
Find Undiscovered Profitable Niches!
Instantly Create Joint Venture Relations!
and more, more and more…

Download at http://toolbar.everprofits.com/toolbar/

Check out the video at: http://toolbar.everprofits.com/toolbar/toolbar-video.aspx

Related Blogs

Article Distribution Services Are An Important Element Of Internet Marketing

As a full time internet marketer for the past five years I know as well as anyone what works in the world of making money online and what is not effective. And I believe article distribution services are one of the most effective ways of building long term income streams online.

I believe the most effective way to leverage your article marketing efforts is through the use of article distribution services such as ArticleRanks, Content Crooner, ISnare, Article Marketing Automation, & Unique Article Wizard.

I would not rely upon just one of these services (I use all five of the services I just mentioned) because you want your articles to go out to as many different types of websites as possible. By using multiple services you can expand your “link profile.”

These services spread my articles out to many websites all over the internet which greatly leverages the work that I do in writing the article in the first place. I can get hundreds of links back by writing just one article and of course all of those links help increase my search engine rankings which helps bring me visitors who are looking for whatever it is that I’m selling.

Targeted traffic is the lifeblood of any internet business. You cannot make money without getting people to your pages that are interested in what you’re selling (or what your ads are about.)

If my website is about curing acne and I have a lot of ads for acne products on my site then of course I want to show up in Google (and the other search engines) for terms such as “cure acne.” That’s what I mean by targeted traffic.

One thing I really like about some article distribution services is that they include the ability to “spin” your articles so that each article that goes up is “unique.” This helps to avoid any “duplicate content” issues.

Of course this also means you can “spin” your links back to your websites which may be even more important! This means you can get back links to many different websites with just one article (and you can spin the anchor texts too!)

In my opinion article marketing using such distribution services is the best way to build links to your landing pages and obviously building links is an essential part of any SEO strategy. This is a great way to build up long term income streams.

Article Marketing Automation and Content Crooner are two article distribution services that are recommended. Get a totally unique version of this article from our article submission service