Keyword research is very important to SEO professionals, as it is through this that they are able to generate traffic to websites and ultimately earn money from them.
By researching on your niche’s keywords, you not only get exposed to your consumers’ needs but also understand your potential customers and build solid relationships with them. It is however important to emphasize, that you just don’t want any kind of visitors; you want to have the right kind of visitors.
Keyword research has been deemed to be pretty easy, but this not always the case and as a result tons of mistakes are made. So, if you’re just venturing into SEO writing or have never really understood the keyword research process, here’s what you need to avoid:
1. Don’t Ignore the Long Tail Keyword
Long tail keywords are basically the three of four words used to describe your product vividly and very specifically to your consumers. Most SEO writers mistakably search for webpages for with high volume keywords. Well, it only makes sense, where there is a high search volume; there are more potential clients, right? Well it’s enough already to have to deal with a keyword with 5000 searches a day. These popular search terms only make up thirty percent of the total web’s searches. The other seventy percent is comprised of the long tail keywords, and that’s what you ought to target. You want to use longer, very specific tail words with low search volume instead. So once your consumer inputs this on their search engine, they are more likely to find you. Long tail keywords convert better as they catch people later in the buying/conversion cycle.
2. Ignoring current searches
Most SEO writers tend to overlook current keyword search rankings. It is extremely important to consistently know where the page ranks, that way, you will know which type of content is being ranked every day. So before ranking your webpage, check to see that it fits in with the content ranking in the search results. Then evaluate the search results for competiveness before attempting to rank your webpage for a keyword phrase.
3. Ignoring Click-through Rates
Most SEOs target high volume keywords. However, low volume keywords with high click through rates are more likely to attract new customers. Take for example, a key word like, using a search word like perfume’. Millions of results will be yielded. Consider another keyword Japanese Cherry Blossom Perfume’. A person making this such is very specific with what he/she wants is likely to find it at your site if you’ve used such a keyword. He/she is more likely ready to purchase from you. It is extremely important to test the click-through rates on the web before investing any of your resources.
4. Ignoring the Adwords value of a keyword
Adwords value is more applicable to commercial keywords. Adwords value help give an indication of how valuable and competitive certain keyword phrases are. Advertisers in most cases invest their money on certain keyword phrases with the simple premise that they are acquiring customers from these keywords. The higher the value of the keywords, the more they are willing to pay. Take some time and find out which keywords are valuable to advertisers, what their value is before trying to rank your content for any keyword phrase.
5. Mistaking informational search with commercial intent
When a person makes a specific search, he/she could be looking to buy or gather information regarding that search term. Both are totally acceptable. So consider if you’re going to use your website to provide information or for commercial purposes and decide upon the right keywords to use. Do a proper search for the keyword phrase you are trying to rank for to see what kind of results show up. If you are trying to rank an informational article and only commercial results show up or vice versa, you may want to re-evaluate your options.
There a number of advanced keyword techniques one can use to expand their keyword terms. Some good techniques include the following:
Google keyword planner
This is the only tool from Google following the demise of the external keyword tool. The process includes:
- Put a bunch of keywords in the keyword planner tool and:
- Limit to 100 searches or more
- Add negative keywords or keywords to ignore
- Add positive keywords to include
Scrape your site for top landing pages
Scrape your blog or website and take the top landing page visits.
Put the top landing pages into keyword planner tool and gather their keywords that are most relevant based on searched.
Add negative keywords to exclude
Add positive keywords to include e.g. if you were looking for content for a blog post you might want to include words like:
Take generic keyword and put it in Ubersuggest. Grab a list of the most relevant keywords searches and:
- Put in keyword planner tool
- Only show results above 100 searches per month
- Add negative keywords or keywords to exclude
Put a bunch of keywords into scrapebox keyword tool and choose search level up to 4. This will bring up searched keywords then put them back into scrapebox for searching on a further level.
Download the keywords from scrapebox and put them into the keyword planner tool.
Below video discusses some more advanced methods.
The VLOOKUP function is a very useful excel technique to do a vertical “v” lookup in an array table and output the results next to the table you want. In Keyword research it can be used to look up a keyword rankings list and output result in a keywords search data table. The technique is explained by Richard Baxter at SEO gadget which also provides the enclosed example excel worksheet.
It’s true — Google is NOT telling you the whole story when you go to the AdWords Keyword Tool to research the keywords you want to try and rank for.
Revealed: exactly what’s going on, and why you need to change your keyword research tactics, in the video here:
Three fantastic testimonials!
I’ve let a few people try out Keyword Snatcher to work out any bugs
and get their feedback, etc. Check out these comments I’ve gotten!
Out Performed the Competitor
I ran several keywords through the Keyword Snatcher and a similar
software currently on the market. Keyword Snatcher pulled almost
double the number of keyword phrases as the competitor. These
were not junk keywords but useful phrases I can use to build and
expand my content. It’s fast too.
Thanks for continuing to build valuable tools for us “non-techy”
I just pulled a list of 5000+ keywords for one of my niche sites.
AMAZING! I imported the list into another program I have and sorted
them into related lists to use as categories on my site. I now have
PLENTY of keywords to write articles on for each category including
lots of LSI phrases.
Check the information video here
As the second largest PPC market in the world, the United Kingdom deserves the full attention of a wily PPC advertiser. But with mostly US-centric keyword research tools available, how can you expect to be effective in reaching out to a UK audience?
Just like how the original KeywordSpy™ service revolutionized US online marketing analytics, KeywordSpy™ UK identifies your online competitors and their UK-specific tactics.
The features include:
- Daily scanning of the UK PPC market.
- Over 127 million keywords
- ROI detection for profitable keywords and ad copy combination.
- Full support for 80+ affiliate networks in the UK market.
- Customized UK specific statistics.
will be the most comprehensive analytics service that gathers data from UK-based searches to provide reliable competitive intelligence for PPC campaigns in the UK advertising arena.
With the recent launch of KeywordSpy™ version 3.0, the keyword competitive tool has also upgraded its UK analytics, prompting a surge in its use by UK PPC specialists and making it the new top choice in UK.
Don’t get left behind by this British invasion. Score more PPC goals with the new and enhanced KeywordSpy™.
Keyword Discovery is a powerful Wordtracker alternative which according to the company samples it’s data from: “many sources, including first and second tier search engines from several countries (including PPC). In addition Keyword Discovery also analyzes traffic logs, so indirectly, the data includes keyword searches from most of the major engines like Google, Yahoo and MSN. We are not able to publish the list of engines that physically provide their search logs.”
It’s key features include:
- Keyword Research
- Competitive Intelligence
- Search Intelligence
- Industry Keywords
- Spelling Mistake Research
- Seasonal Search Trends
- Related Keywords
- KEI Analysis
- Keyword Density Analysis
It’s worth checking with below link: