Online Reputation Management

Below are some tips on how to protect a brand online using search engine reputation management tactics.

Push Down Negative Comments

Look at the ranking factors of all sites on page one of SERP’s using a tool like Traffic Travis software and established link authority of the offending site/blog. This will show how difficult it will be to push down with links to friendly sites.

After establishing level of difficulty start a link building project to bump up other sites appearing below offending site in SERP’s in order to push it further down the SERP’s. This can include building links to friendly web pages mentioning your brand in good light.

Build a brand hub

This can be done by building domains with your main keywords and populating them with news and articles about your brand.

Buy other domains that can be used to mention brand in good light but without spamming the brand such as keyword rich domain names to do with your main keywords. This serves double purpose of creating a hub to promote your main keywords and to fill up SERP’s pages for your brand. The sites can also be used to link to other sites mentioning your brand in good light such as your social media profiles and news pages.

Exploit Social media

Social media profiles in places like Twitter, Facebook and Linkedin are increasingly ranking high in SERPS and appearing on page one for your brand definitely improves your brand SERP domination.
It is also a good idea to start a YouTube channel if you have some videos of your company or product.

Dominate Brand Image/Video searches

Make sure images, logos and videos have company name tags so as to populate any image or video search.

Link to News mentions

Linking to any review, interviews or news mentions of your brand will help push up those pages to dominate your brand SERP.

Get Customer Testimonials

Encourage customers to leave online reviews about your product or service experience.

Monitor Your Brand Online

You should create Google alerts and other monitoring tools to follow mentions of your brand on sites, blogs and social media sites and follow any negative publicity.

Also look at Google Analytics results and Webmaster Tools to see if your site is getting found via any derogatory terms.

Website Promotion Runs

If you really want to build a lot of links to a site quickly, and consistently then you’ll want to develop what we call a “promotion run”.

This is simply a template of a series of actions you take in a row to complete one “run” of promoting a website or property to which you want to drive backlinks.

1) Submit an article to 10-20 article directories. Use no more than one unique article per 10 submissions. Keep tracking of the anchor text you used for each submission.

Vary your anchor text by each set of 10-20 directory submissions according to the optimal anchor text variation strategy we’ve already discussed.

2) Use an article spinner to submit 2 spun articles to SEOLinkVine. Spin the title and the body of the article.

Either attempt to track your anchor text proportion, or optionally use advanced anchor text spinning to automate varying anchor text.

3) Submit 1 article to Unique Article Wizard, with the 3 article variations process. Again vary your anchor text one way or another.

The last thing that you have to watch out for is something called “link velocity”. If for example, you get a whole bunch of links fast, Google might drop you out of a favorable position in the SERP’s.

What they are doing is testing you. If the links continue to come in even as the target’s ranking has dropped considerably, then Google see this and re-considers the target as perhaps legitimately deserving of ranking for a particular keyword.

On the other hand, if all the links suddenly stop – then that simply confirms G’s suspicion that this was unnatural linking and you may even end up ranking outside the top 100 when it’s all said and done with.

That’s why having a consistent inbound link velocity is so important you should stay in a consistent mode of promoting a website.

Perhaps you do a run on a site every 2-3 days (usually if it’s new and you really want to rank for a keyword) – or once every 7-10 days for sites that are already established and ranking for your target keywords.

You don’t need to do every day or every other day promotion runs on them because it’s natural for link velocity to slow down over time.

Once you have your ranking, and have sustained that ranking for a while (more than 1-2 weeks depending on the competition) then you can gradually slow down and spread out your promotion runs for that particular site.

Varying Anchor Text

Varying Anchor Texts

One of the most important aspects of building links effectively is rotating and varying your anchor text.

This is because it looks unnatural to Google if you have 500 incoming links to your site all with the same exact same anchor text.

So your goal is to look like these sites are naturally linking to you around a specific topic. Because no way in the natural order of events would 500 sites link to you with all the exact same anchor text.

You should simulate this natural process during internet marketing in an automated way by determining your first, second, and third most important keywords that you want to rank for.

For the primary keyword research 2 close variations. For example if you wanted to rank for the term “dog training” – 2 variations of your primary keyword might be “dog obedience training” and “train dogs” (this is assuming any of these variations aren’t your already defined 2nd & 3rd most important keywords you want to rank for).

For your second most important keyword, create 3 variations but loosen them up just a little bit.

For example so if your secondary keyword is “dog training ebook” – then you’re variations might be “dog training courses”, “train dogs ebook”, “dog obedience ebooks”.

Now do the same as the second with the third, but broaden the keywords even more when you choose your variations.

Your fourth set of anchor text is a collection of miscellaneous keywords such as:

    * Your actual URL as the anchor text
    * Words like “click here”, “visit the website”, “read this site”, and some other miscellaneous lower competition keywords that you’ve researched and could possibly want to rank for.

Optimally your linking profile should look like this in terms of the proportion of each anchor text linking back to your site:

    * 1st most important keyword set – 50%,
    * 2nd most important keyword set – 25%,
    * 3rd most important keyword set – 15%,
    * Miscellaneous keyword set – 10%

That simply means that 50% of your backlinks should use anchor text from your first group, 25% from your second group, 15% of your backlinks with anchor text from your third group, and 10% from your miscellaneous keywords.

If you promote your website with this method and replace anchor texts often then you will open multiple gateways for online traffic to find you and have a very interesting analytics keywords report to guide you each month.

Some sort of a spreadsheet where you list all your activities, including each submission, to where, what site or page are you linking back to, and what anchor text you used. Also if you use spun content then you can automate the system with advanced anchor text spinning method.

Crosslink-Builder

REMEMBER THAT BUILDING CROSSLINKS BETWEEN YOUR WEBSITE AND OTHER WEBSITES IS ONE OF THE MOST IMPORTANT FACTOR IN YOUR SEARCH ENGINE POSITIONING!

Use crosslink-builder.com to add crosslinks between your website and other websites and improve your traffic and google ranking. It may be a good idea to search for subjects related your website, and type ‘add link’ as well. For example, a Bed and Breakfast hotel in Devon, United Kingdom could put in a U.K. google search for DEVON ‘ADD LINK’ which is likely to find other websites actively searching for crosslinks.

Outbound link request can be quickly added by clicking on and using the FASTTRACK facility.

Related Blogs

Angela’s Backlinks

I have been using Angela’s Back Links since discovering her in Warrior forum in February.

Her service gives you 30 new high PR (pr6-9) websites comprising mostly of forums every month (no blogs). The list comes complete with instructions on how to register a profile and add your backlinks. This is very useful as getting to register and edit profile can be a time consuming mine field.

Angela’s Backlinks is only $5 a month and works well for building extra traffic to your links. You receive a pdf with 30 urls in your email at the beginning of the month and it is recommended you build backlinks gradually- e.g. use one url a day or two every other day.

The links consist mainly of websites instead of blogs because many blog owners tend to remove links.

My first experience was not good mainly because I decided to promote a brand new site.

However, in March I decided to promote an old site in a highly competitive market with 670k monthly searches and 13.2M competing pages on Google. The result was good moving from position 65 to 35 in two weeks.

If you are a member of the warrior forum (free membership) then the first month with Angela’s Back Links is free as part of the warrior special offers (wso).

It is highly recommended to use roboform in conjunction with Angela’s backlinks as it automates the process of filling in profile pages.

You should also set up a separate (disposable) email folder as you may start getting annoying communication from forum owners.

Related Blogs

How to get a New Blog Indexed in 24HRS

A new site can take a long time to draw attention of the search engines and get indexed. One way I have found to get a site indexded in 24 hours is as follows:

1) Go to http://ismysiteindexed.com/

2) Enter your domain url into the search and confirm it is not indexed.

3) Go to http://pingomatic.com/

4) Copy the resulting search url from step 2 and paste it in the blog url and tick update all ping services.

Hit return and wait 24 hours to try step 2 again.

link building strategy-Avoid Kiss of Death!

I think I gave the new site the kiss of death by over promoting it through link building, so I will follow the strategy of Brian Johnson from now on.
I researched the niche, found the domain, built content and ended up no.4 in serps for a keyword with 580k broad matches.
Not being happy with the result I decided  to shoot for position no.1 by building two daily links from pr6-9 sites.
After being on page 1 of Google for a week the site disappeared from SEPRPS (though not de-indexed). I now know what Brian Johnson meant When he says “Google can be brutal” if you over promote a new site.
Slow & Steady Growth (Site Content and Inbound Links)
a. 6 posts daily to any one blog.
b. No link building for the first month of a newly launched site.
c. Very slow inbound link growth for sites which are only 2 to 3 months old. Average 3 to 5 inbound links daily but no more.

In other words the back links have to follow age of domain and number of posts in order to look natural to the search engines