Adwords management app for Android

Google has finally launched an Adwords management app for Android today. It is the first time Google has launched an app for monitoring Adwords. The app, available from the Google play store, monitors vital metrics via a dashboard. It shows impressions, clicks, CTR, cost and conversions if set up. You can explore metrics further by Adgroup, day of the week and device. Yu can also do some PPC management such as updating bids and budgets. It also gives you campaign suggestions which you can activate through the app. The Adwords app is available from the app store for devices using Android 4.0 or later. An IOS version is in development.

AdWords Search Terms Reports

Search terms report are useful for letting you know what keywords searchers used to trigger your advert but it does not tell you which bidding keyword was used. Google’s new report has added a “Keyword” column that allows you to see the exact bid keyword that matched the searchers query in order to trigger your advert. It is part of a customisation you can make in adding new columns under the search terms report.

Seeing the matched keyword is useful in giving you information to make certain decisions like adjust the keyword, add negative keywords to the campaign/adroup, adjust ads/bids or even relevant landing pages.

Further reading:

Adwords blog

Search Engine Land

 

KeywordSpy™ goes British!

As the second largest PPC market in the world, the United Kingdom deserves the full attention of a wily PPC advertiser. But with mostly US-centric keyword research tools available, how can you expect to be effective in reaching out to a UK audience?

Just like how the original KeywordSpy service revolutionized US online marketing analytics, KeywordSpy UK identifies your online competitors and their UK-specific tactics.

The features include:

  • Daily scanning of the UK PPC market.
  • Over 127 million keywords
  • ROI detection for profitable keywords and ad copy combination.
  • Full support for 80+ affiliate networks in the UK market.
  • Customized UK specific statistics.
KeywordSpy will be the most comprehensive analytics service that gathers data from UK-based searches to provide reliable competitive intelligence for PPC campaigns in the UK advertising arena.

With the recent launch of KeywordSpy version 3.0, the keyword competitive tool has also upgraded its UK analytics, prompting a surge in its use by UK PPC specialists and making it the new top choice in UK.

Don’t get left behind by this British invasion. Score more PPC goals with the new and enhanced KeywordSpy.

Keywordspy