A/B testing vs multivariate testing

A/B testing is an easy way of comparing two versions of a page to know which converts better. Multivariate testing on the other hand compares multiple changes of possible web design and can be expensive and complex.

How does do the two compare

A/B requires little development and can be implemented by SMB’s with limited budget and technical knowhow. You can get a crowd source web page design at very low cost and use Google analytics to setup the tracking parameters.

A/B compared to multivariate testing – http://www.smashingmagazine.com/2010/11/24/multivariate-testing-in-action-five-simple-steps-to-increase-conversion-rates/


 

SEO Strategy

In SEO strategy it is always useful to have look at on-page optimization for immediate impact.

On-Page optimization consists of following SEO guidelines for the these key elements:

1) Optimizing page titles, meta description tags, met keyword tags and page content.
2) Internal linking to pass on link juice to new or poorly ranked web pages.
3) Optimizing site structure for SEO.

Before beginning optimization it is good to agree on SEO objectives and  how they can be achieved and measured. An example of each is in the table below:

SEO OBJECTIVES HOW ACHIEVED MEASURABLES
Increase number of organic traffic. Increasing rankings of main & new keywords. Increase in number of keywords used to find site and gain more traffic.
Reduce reliance on PPC for driving traffic. Improve organic ranking of main keywords driving PPC traffic. Proportionate increase in SEO traffic compared to PPC in Analytics
Reduce reliance on affiliates New landing pages or blogs based on top affiliates niches. Increase in traffic to new landing pages or via blogs. Increase in sources of traffic from our own blogs and social media.

New SEO Tips for 2012

With the turn of the year comes a whole host of different tips and tricks that you can use in order to optimize your page. For people who are thinking of getting their websites up to speed, there are a variety of different search engine optimization techniques that they can employ in order to make their website better. In this article, we shall discuss some of the best tips that might become extremely popular in the next year. So, read on to find some of the newest SEO tips for 2012.

Firstly, the most obvious way by which you can enhance the popularity of your website on the internet is by making use of written content. A lot of web masters generally do not pay much notice to written content, but you should know that there are certain ways that are extremely fruitful in increasing the amount of traffic to your page or for increasing the number of links to your page. If you constantly upload catchy articles with good quality content on your website, you can be sure of getting good results in a short amount of time.

Written content such as blog posts can be used to increase traffic, as well as the number of links that are leading to your page. For example, you can just include anchor text in your articles and blog posts, and this will be noted by Google. Apart from this, one of the other most important tips that you can use for search engine optimization is forum posting. Posting on different commenting forums has to be one of the major ways by which you can optimize your website carefully. There are thousands of people who talk and chat on a variety of different forums today, and if you are able to successfully integrate the links of your website on to those forums without actually causing it to look like spamming; you can certainly gain a ton of new followers.

Apart from this, you can also make use of various different methods of increasing the repute of your website, such as social bookmarking. Creating accounts on social networking websites and then promoting your website on such places is extremely easy, and if this marketing is done the right way, you can expect a windfall of new customers to your page. The best part is that all of the tips that have been mentioned above can be done by your own self only, as you do not even need to hire a SEO expert for all this. However, if you still wish, there are SEO experts that can help you in carefully planning out the optimization of your website and by ensuring that you are able to get high quality links to your page. SEO is a very lengthy process and needs to be carried out properly in order for the people to succeed, so you have to make sure that you remain patient throughout the campaign for the best results.

Patricia Amy is a post journalist involved in pc antivirus, a large number of marketing promotions, uninstall google toolbar issues.