Checking Server Status and Backlinks with Scrapebox

scrapeboxScrapebox has a couple of useful addons for checking the status of your pages and backlinks of previous linking sites and webpages.

You may want to check the status of many pages in a website to know if they are alive or dead so as to decide what to do with them – e.g. redirect them to a live page.

Create a list of Indexed Pages

The first thing you want to do is create a list of webpages for the site. You can do this by using Screpbox sitemap plugin or by using the site:yourdomain.com command to get a list of webpages indexed in Google, Yahoo and Bing. Once you get this list you need to remove duplicates from the different search engines so that you have a clean list to work with.

Check Server Status

From Scrapebox instal the Alive Check Addon and run it for the list of indexed urls. You can tell it what status code to treat as alive such as 200 success or reverse check for 404 pages. You can also choose whether to follow a 301 permanent redirect or count it as dead. This will provide a result of the urls with comments like Alive, Dead or failed. In case of Failed it is useful to recheck a few times in case your site server is rejecting your request as precaution to too many requests.

Check Backlinks using Scrapebox

Another useful addon lets you check if your links are still up on a particular webpage. The link checker plugin works by checking a bunch of webpages or blogs for mentions of your site. You can also use it to check if the links are nofollow or otherwise. My experience with the addons is that you need to run the server status error list a few times as it time-out before finding an actual link. However, the link not found report was accurate.

Below is the instruction video for both addons:

301/302 Redirects differences & SEO

What are 301 and 302 redirects to SEO?

301 and 302 redirects are used in website optimization to make search engine friendly redirects.

Permanent 301 redirect is as the name suggests a permanent redirect of a URL to a new one.

The 301 redirect simply tells the search engines that the page should be removed from their index and replace with the new address.

So 301 redirects are a way to inform the search engines and human visitors of the new permanent address for a page.

Permanent 301 redirect examples

Deleted Page

If you deleted a page (e.g. because you have stopped selling a particular products page) then you can do a 301 redirect to stop browsers throwing up a 404 error. Similarly if you move a page to another location you could use a 301 redirect to the new page location so that page rank is maintained and past visitors (who may have bookmarked the page) can find it.

New Domain

One might use a 301 redirect if you are doing a page by page migration from an old website to a new one and you want to maintain SEO ranking. The importance 301 is that it passes page rank to the new site so that you do not lose SEO benefit.

WWW or no WWW

If you have links pointing to both www domain and non WWW domain then using a 301 redirect can help stop rank split and prop up affected pages.

Duplicate Pages

A problem can occur when several defences refer to the same page creating duplicate content. For instance the home page can have www.site.com and www.site.com/index.html references.

This is one of the most common uses of a 301 redirect. Old Domains Making pretty links from ugly urls Many CMS produce urls with an ugly long string of numbers and letters that is not human or search engine friendly such as www.yoursite.com/prodref4656$%$66. Using a 301 redirect you can create pretty links that are memorable and better for search engine ranking such as www.yoursite/widgets

Temporary 302 Redirect

On the other hand 302 redirects are temporary redirects.

In 302 you are telling the search engines the page the URL refers to has temporarily changed to another location.

Temporary 302 redirect Examples

Special offers page

You could create a landing for special offer and send a 302 redirect from the offer products page to the special offers page so that visitors who land on the product page take advantage of the special offer. Once the special offer is over you can remove the 302.

Soup of The Day menu Page

You would use a 302 redirect if you want to temporarily redirect a page.

For example if you are an online restaurant you might use 302 to redirect “/todays-soup.html” to current day’s soup page depending on the day of the week e.g.
•    /mondays-soup.html
•    /tuesdays-soup.html
•    /wednesdays-soup.html
•    /thursdays-soup.html
•    /fridays-soup.html
•    /saturdays-soup.html
•    /sundays-soup.html

Impact on SEO is that you do not get any particular days soup be associated with the search for the restaurant’s menu listing.