Analytics Regex Testing

The trouble with setting REGEX in analytics is that you never quite know it’s working until you start receiving data. This can take 24 hours after which you may need to change the REGEX again remembering settings each time. Another issue is that there are only so many goals you can set per each profile so too many trials and errors may may make you run out.

Analytics Content Advanced Search

One useful way to test REGEX is in analytics itself. If you paste the term in advanced search in content it should show the required data you want to isolate. If appropriate pages are shown then you can be sure the REGEX term will give required data.

Google Analytics in Webmaster Tools – luvly jubbly!

Google has announced integration of analytics into webmaster tools after a a 4 month pilot test program. The process is achieved by linking your analytics account to your webmaster tools account for the same domain(s).

Since the pilot Google has been busy perfecting the tool and it now deems it ready for public use.

The tool extracts data from two sets and ingrates it to bring more detailed reports.

Google analytic in webmaster tools

For queries data you get number of impressions, clicks, organic position of keyword and click through rate (CTR) for the top 1,000 query phrases.

For landing pages you will also be able to see number of impressions and clicks, organic position of keywords and CTR for the top 1,000 landing pages.

This is a free tool which combines two sets of data from the two free programs that are highly recommended for data analysis. You can sign up to Google webmaster tool here and Analytics tool here. Combining the two is easy using Google instructions.

I have wondered many a times why I need to download both sets of data sepratly and and try to somehow reconcile searches keywords with impressions and organic rankings data. Now with this there is no need to mess about with excel spreadsheets with the the data in one place.

You will be able to see the success of your SEO efforts by seeing increasing or decreasing in average ranking position and relating it to visitor numbers. With Google Analytics in Webmaster tools an SEO services consultant will easily show their client change in visibility, impressions and clicks to justify their work and ROI given average margins for the product or service.


Google Analytics-top Q&A’s video

In an action-packed episode Avinash Kaushik and Nick Mihailovski discuss:

  • How you can see the top landing page report by keyword.
  • Calculating Avg Time to complete a goal.
  • The recommended way to do internal campaign tracking.
  • Creating funnel reports for different user types.
  • How page title and URL are used in unique pageview calculations.
  • Why you see google as a referral in Google Analytics.
  • Can you use GA to track social networking links without link shorteners?
  • Using canonical URLs to differentiate multiple links on a page.
  • Calculating bounce rate for AJAX sites.
  • Getting campaign data into Google Analytics without using URL parameters.
  • Google Analytics campaign attribution and direct traffic.
  • Working with Custom Variables in website templates.
  • Using Ecommerce tracking for tracking conversions.
  • Is there a way to see data broken down by day of the week?
  • How tabbed navigation effects funnel abandonment.
  • How to track various form selections.
  • Fnding Average number of items per order in Google Analytics.
Click below to see the answers:

Google Analytics Blog: Last Web Analytics TV For 2010 – Out With A Bang