The real cost of losing a football match early in the World Cup goes far beyond. It affects mood which makes people less willing to spend.
Businesses like pubs take a big hit as the crowds fail to turn up to cheer their team and consume drink and food. For many marketingcompanies departments spend months planning for a long spell of world cup fever, but that is put into serious jeopardy when the home team goes home early.
The BBC reports up to 0.34% and 1% from UK and Spanish stock markets following shock of world cup football defeats. More on this story at BBC News – World Cup 2014: The real cost of losing.